The IPL of 2024 brought with it the highest levels of excitement ever-not only within India but all over the world. But these activities have their reach extending beyond stadiums, as teams and players interact with their large fan following on sites such as Facebook, Twitter (now X), and Instagram.On Tuesday, Chennai Super Kings (CSK)…
The IPL of 2024 brought with it the highest levels of excitement ever-not only within India but all over the world. But these activities have their reach extending beyond stadiums, as teams and players interact with their large fan following on sites such as Facebook, Twitter (now X), and Instagram.
On Tuesday, Chennai Super Kings (CSK) became the first IPL team to reach 16 million followers on Instagram, reinforcing their dominance on social media.
Since the IPL’s inception in 2008, the league’s popularity has grown significantly alongside the rise of social media. They facilitate the building of meaningful connections between teams and players, and their fans have taken an important step toward increased involvement in the expansion of the league’s global brand.
Most Followed IPL Teams on Facebook
Once Facebook was a haven for almost all IPL fans, a virtual place to discuss matches, to share those wonderful moments, and even interact with teams. Though its popularity has slightly declined with the emergence of other social media sites, it still hosts a massive fanbase for teams like Kolkata Knight Riders (KKR), Mumbai Indians (MI), and Chennai Super Kings (CSK).
Top IPL Teams on Facebook (as of May 21, 2024):
Kolkata Knight Riders – 17 million followers Mumbai Indians – 14 million followers Chennai Super Kings – 14 million followers Royal Challengers Bengaluru – 10 million followers Punjab Kings – 9 million followers Delhi Capitals – 9 million followers SunRisers Hyderabad – 6.5 million followers Rajasthan Royals – 5.2 million followers Gujarat Titans – 1.6 million followers Lucknow Super Giants – 1 million followers
Most Followed IPL Teams on Twitter (X)
Twitter (now X) remains the hub for real-time match discussions, banter, and updates. It is an easy avenue for fans, analysts, and experts to share their views and reactions during a match. Teams also use X for real-time updates, news about the team, and exciting content that involves fan participation.
Top IPL Teams on Twitter (as of May 21, 2024):
Chennai Super Kings – 10.5 million followers
Mumbai Indians – 8.2 million followers
Royal Challengers Bengaluru – 7.1 million followers
Kolkata Knight Riders – 5.3 million followers
Punjab Kings – 3.3 million followers
SunRisers Hyderabad – 3.2 million followers
Rajasthan Royals – 2.9 million followers
Delhi Capitals – 2.6 million followers
Lucknow Super Giants – 802.6k followers
Gujarat Titans – 590.5k followers
Most Followed IPL Teams on Instagram
Instagram has revolutionized how teams interact with fans, offering behind-the-scenes content, personal updates from players, and engaging reels and stories. It has helped IPL teams, particularly Chennai Super Kings, connect with the younger audience.
Top IPL Teams on Instagram (as of May 21, 2024):
Chennai Super Kings – 16 million followers Royal Challengers Bengaluru – 14.7 million followers Mumbai Indians – 13.9 million followers Kolkata Knight Riders – 6 million followers Rajasthan Royals – 4.4 million followers SunRisers Hyderabad – 4.4 million followers Gujarat Titans – 4.2 million followers Delhi Capitals – 3.9 million followers Punjab Kings – 3.3 million followers Lucknow Super Giants – 3.3 million followers
CSK becomes the first IPL team to reach the 16 million mark on Instagram, which shows its strength in fan engagement.
Most Popular IPL Teams on Social Media
Both the Mumbai Indians and the Chennai Super Kings share the record for most IPL titles won at five titles each. However, in terms of the total number of social media followers, CSK takes the lead. The newbie franchises such as Gujarat Titans and Lucknow Super Giants are expected to be soft here since they were only birthed with the beginning of the league.
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