In 2025, India’s Instagram scene is dominated by which we have which is true in all areas of influence that are represented on the platform. From fashion and beauty to health and humour, we see these influencers as the trendsetters.
Avneet Kaur (@avneetkaur13)
Avneet Kaur has gone viral on Instagram with her dance videos, fashion posts, and engaging lifestyle content. Her energetic personality is what is winning over millions of followers which in large part are youth.
Bhuvan Bam (@bbkivines)
Bhuvan Bam, the man behind “BB Ki Vines”. He has a large following for his relatable humor and satirical skits, which in turn have also, proved to be very engaging for his audience which in turn causes them to be dedicated followers.
Dhruv Rathee (@dhruvrathee)
Dhruv Rathee is recognised for his educational and thought-provoking videos. He posts about social issues, current events and politics. What sets him apart is his informative and balanced approach, which has made him a trusted figure in the influencer space.
Prajakta Koli (@mostlysane)
Prajakta has found in Instagram a large audience for her very human and funny content. As a former YouTube star which has transitioned to influencer status she puts out bits of her personal life, inspiration which she offers to her followers, also report on her work with other creators and brands.
Aashika Bhatia (@aashikabhatia)
Actress and influencer Aashika Bhatia has a large following on Instagram which she built via her fashion forward posts, dance videos, and personal updates. Her interactive content connects with her young audience.
Mrunal Panchal (@mrunu)
Mrunal Panchal is an influencer in fashion and lifestyle, which is what she does best. She puts out a mix of style wear and make-up tutorials, which also includes lifestyle inspiration. What she shares are very much modern and trendy fashion tips.
Amulya Rattan (@amulyarattan)
Amulya Rattan’s profile on Instagram is what you should be following if you are into beauty and fashion. She posts on make up tutorials, product reviews, and fashion inspiration which in turn has put together a community that responds to her down to earth approach and beauty tips.
Kusha Kapila (@kushakapila)
Kusha Kapila is out to make people laugh and also build a brand for herself, which she does through her pointed humour and sharp wit. Her Instagram is a platform which she uses to put out relatable content and also partner with many brands which audiences respond to very well thus making her a digital star.
Ranveer Allahbadia (@beerbiceps)
Ranveer Allahbadia, also known as BeerBiceps, puts out fitness advice, motivational content, and lifestyle tips on Instagram. His engaging posts, which also do very well with large audiences in particularly those who are into self-improvement and physical well-being.
Shivesh Bhatia (@shivesh17)
Shivesh Bhatia is a dedicated baker and content creator who uses Instagram to share his amazing dessert recipes out on Instagram. His baking tutorials and which will leave you hungry for more, are what is getting him a sweet tooth audience.
Nancy Tyagi (@nancytyagi)
Nancy Tyagi’s Insta is a hub for lively fashion and beauty content. With a great eye for style and a down to earth personality, she has put together a dedicated following of fashion fans that look to her for inspiration.
Dolly Singh (@dollysingh)
On Instagram, she shares her offbeat humour, fashion sense, and fun partnerships, which in turn have made her a favourite among comedy followers.
Isha Borah (@ishaborah)
Isha Borah has a large following on Instagram, which she has gained through her love for fashion, beauty, and travel, which she shares with the world. Her style of content and what she puts out there inspires and connects her to her fans.
Tanmay Bhat (@tanmaybhat)
Tanmay Bhat who co founded AIB is still at it with his witty and satirical content. His Instagram is a mix of humor, lifestyle and thought provoking posts which in turn has got him a large audience.
The list is followed by:
Kritika Khurana (@thatbohogirl)
Manav Chhabra (@manavchhabra_)
Aashna Hegde (@aashnahegde)
Aashna Shroff (@aashnashroff)
Aakrita Rana (@aakritirana)
Yuvraj Dua (@yuvrajdua)
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